5. Align GTM Focus to New Game

Refer to New Game 3. Identify New Game in Category New Game in Category Results: POV, Changed Criteria, Early Adopters

Does Your GTM target focus on your New Game?

Yes | No | Maybe?

Recognizes & executes on Your New Game - Disrupt, differentiate or dominate 

 

Focuses on evangelizing Contrarian POV & Novel Insight to ICPs?

 

Segments the market based on Changed CRITERIA for Users & Buyers?

 

Targets EARLY ADOPTER ICPs who believe in the Inevitable FUTURE?

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