4. Summarize Top GTM Pathways and Target Metrics
- Vicki McEwen
Summarize the top 1 or 2 priority GTM pathways (direct or channels) and the metrics needed to achieve PMF.
Your Priority Pathway | Name the Buyer or User profile? | Name the Direct or Channel Growth Pathway | Choose PMF Target Metric | Can you orchestrate between Buyers & Users in this pathway? |
First | Copy from above | Copy from above  THIS IS YOUR FIRST PRIORITY GTM  Why is this a priority? |  Copy from above   THIS IS YOUR TOP TARGET METRIC FOR PMF | Select  Explain how easy/hard it is to orchestrate between the two  THIS TELLS YOU HOW CODEPENDENT ARE BUYER/USER MOTIONS |
Second | Copy from above | Copy from above  THIS IS YOUR SECOND PRIORITY GTM  Why is this a priority?  |  Copy from above   THIS IS YOUR SECOND TARGET METRIC FOR PMF | Select  Explain how easy/hard it is to orchestrate between the two  THIS TELLS YOU HOW CODEPENDENT ARE YOUR GTMS |