Magical Product
- Vicki McEwen
This factor is all about identifying your
This page contains a summary of each of the calibration steps.
Details on each of the steps to calibrate this factor are contained in subpages.
Bold Promise | Unique Insight | Different Offering |
User Reduce time to identify and analyze compliance requirements Buyer Decrease human resources cost, increase compliance initiative implementation/maintenance speed and reliability | Compliance Professionals find it difficult and time consuming to identify and compare all the compliance requirements from across different compliance documents. | Uses patented technology to linguistically analyze and compare aggregated compliance requirements across different documents |
Magical Product Calibration Steps Table
Step 1: Identify Product Phenomena | ||||
Phenomenon Type | Description | |||
Digital | Uses patented technology to linguistically analyze and compare aggregated compliance requirements across different documents | |||
Step 2: Identify Canonical Use Case | ||||
Core Product Capabilities | Top Use Cases (across all capabilities) | |||
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Product + Phenomenon | Canonical Use Case | Main JTDB | Ideal User | |
CCH: Uses patented technology to linguistically analyze and compare aggregated compliance requirements across different documents | Compliance professionals can create custom portfolios of compliance requirements to fulfill compliance initiatives | Identify and analyze external compliance requirements to include in their compliance framework | Compliance manager | |
Canonical Case Orientation 2. Identify Canonical Use Case | 2d. Canonical Case Orientation | ||||
Horizontal | ||||
Step 3: Identify Brand Insight | ||||
Brand Insight How does product phenonomon applied to the canonical use case improve User’s JTBD or reduce pain or add gain to the user? | ||||
Compliance Professionals find it difficult and time consuming to identify and compare all the compliance requirements from across different compliance documents. | ||||
Step 4: Build Product Offering | ||||
Core Product | Pricing | Commercial Terms | Services - Integration, Support, etc. | Network | Marketplace |
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Core Product | Differentiated Offering Element 1 | Differentiated Offering Element 2 | ||
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Step 5: Define Brand Promise | ||||
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Step 6: Align GTM Trade-offs of Product Offering | ||||
 | Thickness | Coupling | GTM Tradeoff Quadrant | Why do you think so? |
Your Current Product Offering | Select thickness | Select coupling | Select GTM Quadrant |  |
Product Roadmap - Implications  | Summarize here | Summarize here | Summarize here |  |
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