Results: ICP, GTM Path, GTM Metric

Repeatable GTM

GTM Playbook

E.g.

“We are leading with Account Led Growth in Early Adopter accounts, followed by PLG inside”

“We are leading with PLG among Early Adopter users, followed by ALG”

“Our indirect GTM is through this account-led channel pathway.. “

ICP Locked

GTM Path Proven

GTM Metric Efficient

ICP Locked

GTM Path Proven

GTM Metric Efficient