Brand Value Story

Story Blocks

Summarize your answers to the three factors of category, customer, and product to build your story blocks.

STORY BLOCKS
NEW GAME IN CATEGORY Results: POV, Changed Criteria, Early Adopters
Contrarian POV	Changed CRITERIA	E. Adopter SEGMENT
Compliance initiatives relying on human-only or manual Compliance Requirement mapping are too subjective, inconsistent, and difficult to scale and maintain as compliance requirements change and evolve	Compliance requirement mapping would require repeatable and scalable methods to meet evolving compliance needs	Large enterprises in the IT, Fin Tech, and Health Tech verticals.
HUNGRY CUSTOMER Results: Problem, Value, Metric
Burning PROBLEM	Clear-cut VALUE	Meaningful METRIC
User identify and understand necessary external compliance requirements Buyer Achieve and maintain compliance	User Reduce time required to identify and analyze compliance requirements Buyer Decrease human resources cost, increase compliance initiative implementation/maintenance speed and reliability	User Compliance requirements identification and analysis efficiency, speed, and reliability Buyer Human resources cost, Regulatory compliance expense, mean time to issue discovery
MAGICAL PRODUCT Results: Promise, Insight, Offering
Bold PROMISE	Unique INSIGHT	Different OFFERING
User Reduce time to identify and analyze compliance requirements Buyer Decrease human resources cost, increase compliance initiative implementation/maintenance speed and reliability	Compliance Professionals find it difficult and time consuming to identify and compare all the compliance requirements from across different compliance documents.	Uses patented technology to linguistically analyze and compare aggregated compliance requirements across different documents

Structure Your Value Story

Use the story blocks to summarize these prompts. Be specific.

Sentence Stems/ Suggestions	Your Brand Story (Value Hypothesis)	Your Brand Story (Value Hypothesis)
To our [Customers]:	the HUNGRY CUSTOMER profile in our Early Adopter SEGMENT Results: Problem, Value, Metric	To our Compliance professionals in large enterprises in the IT, Fin Tech, and Health tech vertical
Who need	this Burning PROBLEM to be solved Results: Problem, Value, Metric	Who need to identify and understand external compliance requirements to achieve and maintain compliance
We have a new way to address such problems	Based on our Contrarian POV [from Novel Insight] Results: POV, Changed Criteria, Early Adopters	We have a new way to address compliance initiatives relaying on human-only or manual compliance requirement mapping.
However, this will require you to	Change CRITERIA of how you use/buy the solutions for this problem Results: POV, Changed Criteria, Early Adopters	However, this will require you to have repeatable and scalable compliance mapping methods to meet evolving compliance needs.
We help you achieve	A Bold PROMISE that delivers Clear-cut VALUE Results: Problem, Value, Metric	We help you reduce the time need to identify and analyze compliance requirements that decreases human resource cost, and increase compliance initiative implementation, speed, and reliability.
We do this through our solution [Name solution]	Is a Different OFFERING in the category because of …. Results: Promise, Insight, Offering	We do this through our Common Controls Hub which uses patent technology to linguistically analyze and compare aggregated compliance requirements across different compliance documents.
Unlike	competitors who solve the problem using Consensus POV + Current CRITERIA [CURRENT WORLD] Results: POV, Changed Criteria, Early Adopters	Unlike our competitors who reply on manual or human-only compliance mapping inititives
Our tech solution is based on	our Unique Brand INSIGHT [and Product Magic, Phenomenon, etc.] to solve such [CANONICAL] use cases Results: Promise, Insight, Offering	Our solution is based on repeatable and scalable patented technology that harmonizes compliance requirements across compliance documents.
We believe our new way will	Create an Inevitable FUTURE with major improvement in Meaningful METRIC over time [NEW WORLD] Results: Problem, Value, Metric	We believe this will make it easier for organizations to keep their compliance initiatives in line with the ever changing and evolving compliance landscape.

Map your Story to your customer Tech Journey

Awareness

Evaluation

Usage

Loyalty

Customer aware of tech promise

Customer evaluates product in order to achieve goal

Customer uses product & achieves goal

Customer is changed by achieving the goal

<100 words; 3-7 sentences

Position your brand value

Position your Brand Story, in plain language, for Hungry Customers in Early Adopter segment, using the Stripe EXAMPLE above as a reference [<200 words; 5-7 sentences]

To our Compliance professionals in large enterprises in the IT, Fin Tech, and Health tech vertical

Who need to identify and understand external compliance requirements to achieve and maintain compliance

We have a new way to address compliance initiatives relaying on human-only or manual compliance requirement mapping.

However, this will require you to have repeatable and scalable compliance mapping methods to meet evolving compliance needs.

We help you reduce the time need to identify and analyze compliance requirements that decreases human resource cost, and increase compliance initiative implementation, speed, and reliability.

We do this through our Common Controls Hub which uses patent technology to linguistically analyze and compare aggregated compliance requirements across different compliance documents.

Unlike our competitors who reply on manual or human-only compliance mapping inititives

Our solution is based on repeatable and scalable patented technology that harmonizes compliance requirements across compliance documents.

We believe this will make it easier for organizations to keep their compliance initiatives in line with the ever changing and evolving compliance landscape.