1. Assess Customer Intensity | Orientation
- Vicki McEwen
Owned by Vicki McEwen
Dec 11, 2023
1 min read
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What kind of Customer Relationship Orientation does the product need? Can the Business Model (pricing and economics) afford it?
Complex products that require human effort to explain, deploy, and maintain for buyers have different GTMs than lightweight products that are intuitive for customers to evaluate and use.
Tech Offering | Customer Lifetime Value (LTV) | Customer Relationship Orientation |
|---|---|---|
Select Describe Why | Select Describe Why | Select Describe Why |