6. Align GTM to Magical Product
Refer to Magical Product Magical Product Results: Promise, Insight, Offering
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Does Your GTM Leverage Your Magical Product? | Yes | No | Maybe? |
Demonstrates the Bold PROMISE during GTM play (thought leadership etc.) | Â |
Deploys Unique INSIGHT during GTM play (demos, pilots etc.) | Â |
Showcases Different OFFERING during GTM play (case studies etc.) | Â |