2. Build GTM Strategy for Early Adopter Segment

Owned by Vicki McEwen
Dec 11, 2023
1 min read

GTM Strategy

Your GTM Strategy into Early Adopter account

Your GTM Strategy into Early Adopter account

Summarize your strategy: Top-down, bottom up?

Relative priority between GTM for Buyers and Users

E.g.

“We shall first build Account Led Growth in Early Adopter accounts, followed by PLG inside”

“We shall first build PLG among Early Adopter users, followed by ALG”