3. Prioritize Direct Buyer & User Pathways
- Vicki McEwen
Reference customer orientation to choose your prioritized pathways 1. Assess Customer Intensity | Orientation
Buyers
BUYER | Growth Pathway | Your GTM Priority | Describe Each Growth Pathway (20 words) | PMF Target Metric | Other Ops & Efficiency Metrics |
|---|---|---|---|---|---|
Primary Buyer  Biz Buyer  Profile | Select | First  Explain Why | Describe | Choose a BUYER based Financial Metric as PMF Target  E.g # Paid Customers, $ARR, ACV, | E.g  % Monthly Customer Growth, Sales Yield, #Customer References, Customer NPS/Churn etc. Net Burn  |
Secondary Buyer  Tech Buyer  Profile | Select | Second  Explain Why | Describe | Choose a BUYER based Financial Metric as PMF Target  E.g # Paid Customers, $ARR, ACV, | E.g  % Monthly Customer Growth, Sales Yield, #Customer References, Customer NPS/Churn etc. Net Burn  |
Users
USER | Growth Pathway | Your GTM Priority | Describe Each Growth Pathway (20 words) | PMF Target Metric | Other Ops & Efficiency Metrics |
|---|---|---|---|---|---|
Primary User  Biz User  Persona  | Select | First  Explain Why | Describe   Do you need to grow a community for Builders? | Choose a USER based Financial Metric as PMF Target  E.g # User, DAU/MAU, ARPU  Community metrics  | E.g   # Monthly User Growth, Word of Mouth, # of Influencers, Net Burn  |
Secondary User  Select  Persona  | Select | Second  Explain Why | Describe  Do you need to grow a community for Builders?  | Choose a USER based Financial Metric as PMF Target  E.g # User, DAU/MAU, ARPU  Community metrics  | E.g   # Monthly User Growth, Word of Mouth, # of Influencers, Net Burn |