4. Build Product Offering

Owned by Vicki McEwen
Dec 08, 2023
1 min read

Your Whole Product: Your Offering

Core Product

Pricing

Commercial Terms

Services - Integration, Support etc

Network | Marketplace 

Core Product - 

 

Summary description 

Basic pricing model, price point etc

Key terms that determine your product use or distribution - annual contracts, etc. 

Key services required to evaluate, purchase, integrate, deploy & support your product

Key aspects of products that make it possible for you to join a partner network, or a marketplace etc. 

Differentiated Offering

Highlight one or two Offering elements that are DIFFERENTIATED in the market and tied to Brand Insight.

Core Product

Differentiated Offering Element 1

Differentiated Offering Element 2

Core Product

Differentiated Offering Element 1

Differentiated Offering Element 2

Core Product - Description

Why different or unique?

How connected to your Brand Insight?

 

EXAMPLES: 

  • We offer better pricing in the market because 

  • Our product can be deployed faster to improve your time_to_go_live. 

  • Our product has better support because we are building a bigger community 

  • We have integration with top partners in place

  • We have the fastest growing marketplace

  • We offer better SLAs, commercial terms etc

  • Our API documentation is world class.

 

Â