2. Identify Canonical Use Case

2a. Core Product Capabilities & Use Cases

Describe the top 2 - 5 product core product capabilities and list the top Use Cases.

Core Product Capabilities

Top Use Cases (across all capabilities

Core Product Capabilities

Top Use Cases (across all capabilities

Core Product capability - Description

Use case description

Core Product capability - Description

 

Core Product capability - Description

 

Core Product capability - Description

 

Core Product capability - Description

 

2b. Align Use Cases with JTBD Value Drivers

4: Anchor Value Drivers for Each Customer Subtype

Hungry Customer | Step 4: Anchor Value Drivers for Each Customer Subtype

2c. Canonical Use Case

Product + Phenomenon 

Canonical Use Case

Main JTBD

Ideal User

CCH: Uses patented technology to linguistically analyze and compare aggregated compliance requirements across different documents 

Compliance professionals can create custom portfolios of compliance requirements to fulfill compliance initiatives

Identify and analyze external compliance requirements to include in their compliance framework

Compliance manager

2d. Canonical Case Orientation

 

Horizontal Saas

Vertical Saas

Marketplace

Horizontal Saas

Vertical Saas

Marketplace

 

 

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