5. Define Brand Promise

Brand Promise for Business Apps|Services

Prompt

Example

To address this  Business Problem  

The Biz User  calls upon our Product X to perform  Jobs To Be Done, 

Which generates  Business Value  for the  Biz Buyer  as measured by  Business Metric  

To address the  Rising cost of procured goods 

The online procurement managers uses Coupa app to better manage vendor spending 

which  lowers cost of procured goods for Head of Procurement  and delivers   better company margins

Brand Promise for Software Infra & Tool

Prompt

Example

To address this  Tech Problem

The Tech User employs Product X to achieve  Job Gain in SDLC 

Unlocking this  Tech Value  for the company - and delivering these  Tech Impact Metric for the   Tech Buyer

To address  the rising, fixed of compute infrastructure

The software engineer uses Google Cloud Compute Engine to achieve pay as you go and easy compute resources for their computation needs

Delivering lower cost of computing for VP Infrastructure

Brand Promise for Mixed Business & Tech Platforms

Prompt

Example

To address the Business Problem

The Builder uses Product X to make their JTBD Builder  easier 

So that they can build a better digital experience for Biz Users who can get  Job Gain  

And for the  Biz Buyer  who can improve Business Metric. 

To address  the poor checkout experience that results in missed revenue 

Developers uses Stripe to easily build payments within apps 

so that they can deliver a better experience for Visitors who can check out easily, 

And to the  Head of ecommerce who can  improve revenue.

To address the  Tech Problem

The Builder uses Product X to make their JTBD Builder  easier 

so that a Tech User can improve their Job Gain in SDLC 

which helps and the  Tech Buyer who can improve Tech Impact Metric.

To remove  the barrier of poor quality training data sets in autonomous driving

The AI engineers uses ScaleAI platform to label their data sets easily 

so that AI modelers at a car company can create more accurate build AI models 

which can be help their Head of Development achieve  Level 3 autonomy in vehicles