3. Identify New Game in Category
- Vicki McEwen
How will your product affect users' and buyers' behavior in the product category based on your product Contrarian POV 2. Identify Contrarian POV of Category | Summary Prompt?
This change will start a new game in the category.
Changes in Category Usage
Pull from information filled out in Product Factor Magical Product
Users
User Type | CHANGED Usage Criteria and New Game | INEVITABLE FUTURE | ||
User | User’s Category | What CRITERIA need to CHANGE for your Users to choose your product? | Your New Game in Category Usage | New Game played out with Users over 3-5 years |
Select | Identify    | Describe the new, different and changed criteria by which users will select your product | Select  Describe why | How will the category look for Users based on success of your New Game in 3-5 years |
Buyers
Buyer Type | CHANGED Usage Criteria and New Game | INEVITABLE FUTURE | ||
Buyer | Buyer’s Category | What CRITERIA need to CHANGE for your Buyers to choose your product? | Your New Game in Category Purchase | New Game played out with Buyers over 3-5 years |
Select | Identify    | Describe the new, different and changed criteria for buyers | Select  Describe why | How will the category look for Buyers based on success of your New Game in 3-5 years |