5. Align Contrarian POV to Magical Product

See the image below for how Contratian POV should be supported by Brand Insight as captured in Product Magic.

This is how differentiation is built with a moat around it.

Is Your Contrarian POV Tied to Your Magical Product	Yes/No/Maybe

Is Your Contrarian POV Tied to Your Magical Product	Yes/No/Maybe
Does your Customer Outcome tie to your product’s Bold Promise?
Does your Novel INSIGHT to the category problem tie to your product’s Offering?
Do the CHANGED criteria from the new approach help your product offering win over others?
Does what is DIFFERENT in your new approach tie to product’s Unique Insight & Magic?