3. Assess GTM Lead Fit to Growth Pathway
Reference the following factors:
GTM | GTM Lead | |||
Priority Pathway | Growth Pathway | PMF Target Metric | GTM Lead Fit | |
First | Copy from GTM Factor worksheet  THIS IS YOUR FIRST PRIORITY GTM | Copy from GTM Factor worksheet  THIS IS YOUR TOP TARGET METRIC FOR PMF | Do you have a GTM Lead? | Describe |
Do they have experience in achieving the PMF Target Metric? | Describe | |||
Do they have a GTM Playbook to do so? | Describe |