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Step 1: Identify Product Phenomena

1. Identify Product Phenomena

Phenomenon Type

Description

Digital

Uses patented technology to linguistically analyze and compare aggregated compliance requirements across different documents

Step 2: Identify Canonical Use Case

2. Identify Canonical Use Case

Core Product Capabilities

Top Use Cases (across all capabilities)

  • Linguistically analyze Compliance Requirements

  • Aggregates analyzed compliance requirements across various compliance documents

  • Provides compliance portfolios of analyzed compliance requirements across various compliance documents

  • Integrates with Partner GRC tools

  1. Biz Users can create custom portfolios of compliance requirements from across different compliance documents. 

  2. Biz users can perform risk and gap analysis from compliance portfolios.

Product + Phenomenon

Canonical Use Case

Main JTDB

Ideal User

CCH: Uses patented technology to linguistically analyze and compare aggregated compliance requirements across different documents 

Compliance professionals can create custom portfolios of compliance requirements to fulfill compliance initiatives

Identify and analyze external compliance requirements to include in their compliance framework

Compliance manager

Canonical Case Orientation

https://unifiedcompliance.atlassian.net/wiki/spaces/PROD/pages/2329640964/2.+Identify+Canonical+Use+Case#2d.-Canonical-Case-Orientation

Horizontal

Step 3: Identify Brand Insight

3. Identify Brand Insight

Brand Insight

How does product phenonomon applied to the canonical use case improve User’s JTBD or reduce pain or add gain to the user?

Compliance Professionals find it difficult and time consuming to identify and compare all the compliance requirements from across different compliance documents.

Step 4: Build Product Offering

4. Build Product Offering

Core Product

Pricing

Commercial Terms

Services - Integration, Support, etc.

Network | Marketplace

Core Product

Differentiated Offering Element 1

Differentiated Offering Element 2

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