1. Assess Founder Fit to Category Problem
Reference the following factors
Contrarian POV in Category factor New Game in Category Results: POV, Changed Criteria, Early Adopters New Game in Category
Brand Insight in Product Factor 3. Identify Brand Insight Results: Promise, Insight, Offering Magical Product
Founder Category Fit | |
---|---|
Founder(s) Experience in Category Problem space | 20 words or less |
Maturity in Contrian POV & Novel Insight in Category | 20 words or less |