3. Map Relevant Value Frameworks
- Vicki McEwen
Value Frameworks
Customer Quartet | Cares About | Relevant Framework |
|---|---|---|
Business User | How to get a job done by the tech product | Jobs to be Done JTBD framework to identify the jobs the user can accomplish and personal benefits of getting the job done. |
Business Buyer | How to get business value (ROI) from the product | Business Value Chain framework with focus on the business process, where and how value gets created, the ROI generated, and business metrics affected. |
Tech User | How to build better software faster | Agile and DevOps software methodologies, where the user fits in the development lifecycle, and how the product assists the users. |
Tech Buyer | How to scale production of software value streams with right economics (TCO) | Flow Framework* (Milk Kersten) that shows how IT departments of companies are building and running software factories and what the key software value artifacts being products and managed by companies at scale are. |