Onboarding

Why onboarding?

We all know onboarding is important for a product-led company. It is after all the first impression a user has with the company. But it is likely even more important than we realize.

Profitwell’s study is indicative of the relationship of onboarding with retention/churn.

After an improved onboarding flow, Hubspot saw retention improve to a 50% increase in retained users after ten weeks.

Why now?

This series of screenshots shows the current new user registration flow for the new product. It is a considerable amount of steps and requires determination to get through.

The proven way with a product-led approach is to allow users to experience how we can offer value to them, and then start the monetization process.

The key here is to define what exactly ‘value experience’ means. Experimentation and a data-driven approach can unveil a path to growth.

But of course, if only few people get through the registration, there are few datapoints, and little opportunity for monetization…

Results shared by Innertrends show how fitting value into a well-crafted and meaningful onboarding process makes a world of difference.

Well-crafted + meaningful (value) onboarding => more potential users complete it.

Who will register?

a) improper & fraudulent

There is unfortunately a category of users who come to the registration process with an intention to not use the platform in a way that we intend it to be used.

We can use techniques to block bots etc in the registration process. The most effective way to block abuse is no doubt to carefully monitor what value we are giving away ‘free’ when the user is trying out the platform rather than making the registration process cumbersome. The latter will turn away ‘good’ prospects too. The platform should be cumbersome (or impossible) to abuse, not to sign up for.

As a side-note I did complete the current registration process with a completely fake identity and data. So if one wants, they usually will find a way to get through registration.

b) proper | intended use

People who come to registration with a genuine intent to discover if we can help solve their problem. We should make this path as smooth as possible.

That being said - the numbers every SaaS is looking at is that 40-60% of users will sign up and never come back…