Persona: Decision-Maker

Persona name	Joe M.

Persona name	Joe M.
Persona Title	SVP, CSO
Persona role	Operations
Persona Seniority	Executive
Job description	-

Company

Company name

AON

Company size

"alexaUsRank": 8284,

"alexaGlobalRank": 19050,

"trafficRank": "high",

"employees": 50000,

"employeesRange": "10K-50K",

"marketCap": 36480000000,

"raised": null,

"annualRevenue": 10000000000,

"estimatedAnnualRevenue": "$1B-$10B",

"fiscalYearEnd": 12

Industry

"Consulting & Professional Services",

"Financial Services",

"B2B",

"Enterprise",

"SAAS"

Demographic information

Age	50
Gender	Male
Income	>$2M
Education level	Some College
Residential environment	Suburban

Personal quote

Say what you mean and do what you said when you said you’d do it.

Biography

Former military and father of three who hails from New York and currently lives in Tennessee, enjoys sports cars, Recreational Vehicle (RV) trips, target practice, and international travel.

Professional goals	Motivators

Professional goals	Motivators
Joe wants to be recognized as a thought leader who can successfully execute in both the business leadership and security communities.	Joe wants to earn generational wealth to pass onto his boys by exceeding leadership goals, generating and growing new business revenue streams.
Challenges	Sources of information
Joe is having trouble capturing customer risk data required for his companies actuaries to create new finanical/insurance products and improve margins on existing products. He is also working to reduce third party and supply chain costs and risk. Finally, he is working to simplify and reduce costs for continuous Governance, Risk, and Compliance (GRC) within his organization.	Board of Directors Executive peers Direct reports