Reference customer orientation to choose your prioritized pathways 1. Assess Customer Intensity | Orientation
Buyer
BUYERS → PRIOrityTY Growth Pathway → Buyer PMF METRIC | |||||
|---|---|---|---|---|---|
BUYER | Growth Pathway | Your GTM Priority | Describe Each Growth Pathway (20 words) | PMF Target Metric | Other Ops & Efficiency Metrics |
Primary Buyer Biz Buyer Profile | Select | First Explain Why | Describe | Choose a BUYER based Financial Metric as PMF Target E.g # Paid Customers, $ARR, ACV, | E.g % Monthly Customer Growth, Sales Yield, #Customer References, Customer NPS/Churn etc. Net Burn |
Secondary Buyer Tech Buyer Profile | Select | Second Explain Why | Describe | Choose a BUYER based Financial Metric as PMF Target E.g # Paid Customers, $ARR, ACV, | E.g % Monthly Customer Growth, Sales Yield, #Customer References, Customer NPS/Churn etc. Net Burn |
Users
USERS → PRIORITY Growth Pathway → User PMF METRIC | |||||
USER | Growth Pathway | Your GTM Priority | Describe Each Growth Pathway (20 words) | PMF Target Metric | Other Ops & Efficiency Metrics |
Primary User Biz User Persona | Select | First Explain Why | Describe Do you need to grow a community for Builders? | Choose a USER based Financial Metric as PMF Target E.g # User, DAU/MAU, ARPU Community metrics
| E.g # Monthly User Growth, Word of Mouth, # of Influencers, Net Burn |
Secondary User Select Persona | Select | Second Explain Why | Describe Do you need to grow a community for Builders? | Choose a USER based Financial Metric as PMF Target E.g # User, DAU/MAU, ARPU Community metrics | E.g # Monthly User Growth, Word of Mouth, # of Influencers, Net Burn |