CUSTOMER FACTOR: ACTION PLAN
CUSTOMER FACTOR | Major Known Risks | Major Unknowns | How To Mitigate These | ACTION PLAN What & By When | |
User Select Describe | User Framework Select | Identify key risks you know around user and user value | Identify key user unknowns for which you don’t have answers yet | How would you address these | What actions you & team need to take, by when to address these |
Buyer Select Describe | Buyer Framework Select | Identify key risks you know around buyer and buyer value | Identify key buyer unknowns for which you don’t have answers yet | How would you address these | What actions you & team need to take, by when to address these |
CUSTOMER FACTOR: Success Metrics | Choose your top 1-2 # Customers, ARR (annual recurring revenue), #Users, DAUs (daily active users) NPS (net promoter score) | Identify key risks in achieving these metrics? | Identify unknowns in achieving these metrics? | How would you address these | What actions you & team need to take, by when to address these |
CUSTOMER FACTOR: Cycle Time | Choose key cycle time metric: E.g. Time to close paying customer Time to acquire a user | Identify key risks in speeding up cycle time? | Identify unknowns in speeding up cycle time? | How would you address these | What actions you & team need to take, by when to address these |