Category is the problem space the product applies to.
This factor is all about identifying what new game your product is playing in the category or problem space by understanding your novel insight about the problem space, how your product is changing the criteria to purchase and use products in the category, and who your early adopters are.
This page contains a summary of each of the calibration steps.
Details on each of the steps to calibrate this factor are contained in subpages.
See the contrarian POV, changed criteria, and early adopter segment here Results: POV, Changed Criteria, Early Adopters
New Game in Category Calibration Steps Summary Table
Step 1: Identify Current Category | |||||
User | Type | Framework | Category Name & Description | Category Choice Criteria | Common Products & Solutions |
Compliance Professional | Biz User | Jobs To be Done | Compliance Mapping in the GRC space | Excel | |
Buyer | Type | Framework | Category Name & Description | Category Purchase Criteria | Top Competitors |
Step 2: Identify Contrarian POV in Category | |||||
What is the major PROBLEM, trade off or compromise in CATEGORY that you are addressing? | |||||
The difficulty in identifying and understanding overlaps and gaps between compliance requirements across different compliance documents. | |||||
What is your NOVEL INSIGHT into the CATEGORY PROBLEM? | |||||
To implement efficient compliance initiatives organizations need to identify applicable compliance requirements in timely manner and reduce redundancy. Many compliance requirements across different compliance documents request the same thing of organizations using varied terminology. Because of the vast complexities of language, this is expected. In order to understand the overlaps across the varied terminology, the burden is on organizations to become language experts and analysts or outsource the efforts to costly third-party services. Historically these third-party services are comprised of teams of people whom rely on excel and other more manual efforts to map the overlaps and gaps across compliance requirements. Manual efforts are to map compliance requirements are subjective, not very repeatable, and difficult to scale, and maintain as compliance requirements evolve and change. Harmonizing the language in compliance requirements to simplified easy to understand Compliance Controls will allow for faster understanding of the gaps and overlaps between compliance requirements across different compliance documents. | |||||
How does your NOVEL INSIGHT solve this category problem? | |||||
Our product use patented technology to assist subject matter experts in analyzing the language in compliance requirements and harmonizing them to a suite of Common Compliance Controls. | |||||
How is your approach DIFFERENT from other current approaches | |||||
Our approach used patented technology and a framework of harmonized compliance requirements language aka common controls. | |||||
How is the customer OUTCOME different based on your insight to the category problem? | |||||
The time and effort that goes into compliance requirement identification and analysis is significantly reduced, which allows customers to focus more on risk analysis and compliance initiative implementation. | |||||
Contrarian POV of Category Summary Prompt | |||||
Compliance Mapping in the GRC space | |||||
Additional Resources
https://anuragwadehra.substack.com/p/key-customer-relationships-for-tech
https://anuragwadehra.substack.com/p/orchestrating-three-pathways-into