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Step 1. Assess Customer Intensity | Orientation | ||
Tech Offering | Customer Lifetime Value (LTV) | Customer Relationship Orientation |
Select Describe Why | Select Describe Why | Select Describe Why |
Step 2. Build GTM Strategy for Early Adopter Segment | ||
Your GTM Strategy into Early Adopter account | ||
Summarize your strategy: Top-down, bottom up? Relative priority between GTM for Buyers and Users E.g. “We shall first build Account Led Growth in Early Adopter accounts, followed by PLG inside” “We shall first build PLG among Early Adopter users, followed by ALG” | ||