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Sentence Stems/ Suggestions | Your Brand Story (Value Hypothesis) | Your Brand Story (Value Hypothesis) |
To our [Customers]: | the HUNGRY CUSTOMER profile in our Early Adopter SEGMENT | To our Compliance professionals in large enterprises in the IT, Fin Tech, and Health tech vertical |
Who need | this Burning PROBLEM to be solved | Who need to identify and understand external compliance requirements to achieve and maintain compliance |
We have a new way to address such problems | Based on our Contrarian POV [from Novel Insight] | We have a new way to address compliance initiatives relaying on human-only or manual compliance requirement mapping. |
However, this will require you to | Change CRITERIA of how you use/buy the solutions for this problem | However, this will require you to have repeatable and scalable compliance mapping methods to meet evolving compliance needs. |
We help you achieve | A Bold PROMISE that delivers Clear-cut VALUE | We help you reduce the time need to identify and analyze compliance requirements that decreases human resource cost, and increase compliance initiative implementation, speed, and reliability. |
We do this through our solution [Name solution] | Is a Different OFFERING in the category because of …. | We do this through our Common Controls Hub which uses patent technology to linguistically analyze and compare aggregated compliance requirements across different compliance documents. |
Unlike | competitors who solve the problem using Consensus POV + Current CRITERIA [CURRENT WORLD] | Unlike our competitors who reply on manual or human-only compliance mapping inititives |
Our tech solution is based on | our Unique Brand INSIGHT [and Product Magic, Phenomenon, etc.] to solve such [CANONICAL] use cases | Our solution is based on repeatable and scalable patented technology that harmonizes compliance requirements across compliance documents. |
We believe our new way will | Create an Inevitable FUTURE with major improvement in Meaningful METRIC over time [NEW WORLD] | We believe this will make it easier for organizations to keep their compliance initiatives in line with the ever changing and evolving compliance landscape. |
Map your Story to your customer Tech Journey
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Position your Brand Story, in plain language, for Hungry Customers in Early Adopter segment, using the Stripe EXAMPLE above as a reference [<200 words; 5-7 sentences]TBD |
To our Compliance professionals in large enterprises in the IT, Fin Tech, and Health tech vertical Who need to identify and understand external compliance requirements to achieve and maintain compliance We have a new way to address compliance initiatives relaying on human-only or manual compliance requirement mapping. However, this will require you to have repeatable and scalable compliance mapping methods to meet evolving compliance needs. We help you reduce the time need to identify and analyze compliance requirements that decreases human resource cost, and increase compliance initiative implementation, speed, and reliability. We do this through our Common Controls Hub which uses patent technology to linguistically analyze and compare aggregated compliance requirements across different compliance documents. Unlike our competitors who reply on manual or human-only compliance mapping inititives Our solution is based on repeatable and scalable patented technology that harmonizes compliance requirements across compliance documents. We believe this will make it easier for organizations to keep their compliance initiatives in line with the ever changing and evolving compliance landscape. |