User
Identify Uncertanties
Get Information
Generate Insight
Plan to Mitigate
Profile
Compliance Professional
JTBD
Are they able to get their jobs done faster and easier?
Job Pain
Job Progress
Job Gain
Buyer
Identify Uncertanties
Get Information
Generate Insight
Plan to Mitigate
Profile
Compliance Professional
Value Chain
Are they able to get their jobs done faster and easier?
Burning Problem
Clear-cut Value
Meaningful Metric
Metric & Cycle Time
Identify Uncertanties
Get Information
Generate Insight
Plan to Mitigate
Target Metric
# Customers, ARR
#Users, DAUs
NPS
Cycle Time
Time to close paying customer
Time to acquire a user
CUSTOMER FACTOR: ACTION PLAN
CUSTOMER FACTOR | Major Known Risks | Major Unknowns | How To Mitigate These | ACTION PLAN What & By When | |
User Select Describe | User Framework Select | Identify key risks you know around user and user value | Identify key user unknowns for which you don’t have answers yet | How would you address these | What actions you & team need to take, by when to address these |
Buyer Select Describe | Buyer Framework Select | Identify key risks you know around buyer and buyer value | Identify key buyer unknowns for which you don’t have answers yet | How would you address these | What actions you & team need to take, by when to address these |
CUSTOMER FACTOR: Success Metrics | Choose your top 1-2 # Customers, ARR (annual recurring revenue), #Users, DAUs (daily active users) NPS (net promoter score) | Identify key risks in achieving these metrics? | Identify unknowns in achieving these metrics? | How would you address these | What actions you & team need to take, by when to address these |
CUSTOMER FACTOR: Cycle Time | Choose key cycle time metric: E.g. Time to close paying customer Time to acquire a user | Identify key risks in speeding up cycle time? | Identify unknowns in speeding up cycle time? | How would you address these | What actions you & team need to take, by when to address these |