Growth - PLG

Marketing Reporting:

For Content:
💠 MoM Traffic Growth %
💠 Average monthly traffic growth + average per Q
💠 Visitors total
💠 MQLs from content (demos)
💠MQLs from content (trial)
💠 Conversion rate % from content to demo
💠Conversion rate % from content to trial
💠 Total budget spend
💠 Budget usage %
💠 Number of blogs produced, TOTAL
💠 Cost per blog produced
💠Number of new blogs produced
💠Number of programmatic blogs produced
💠Cost per conversion TOTAL
💠Cost per conversion from new blogs
💠 Cost per conversion from programmatic blogs
💠CW Revenue
💠ROI

Paid: (total + per campaign + arg)

💠 Impressions
💠 Clicks
💠 Conversions to demo
💠 Conversions to trial
💠Conversions to paid
💠Budget
💠Spend
💠 Cost per click
💠 Cost per conversion to demo/ trial/ paid
💠 CW Revenue
💠 ACV
💠 ROI

Demand Gen:
💠 Total [Events/webinars/campaigns] Held
💠 Total Cost
💠 Total Budget
💠 Budget spend %
💠 Cost per event
💠 Number of Registrants (Live and On-Demand)
💠 Leads Over a Specific Lead Score
💠 Number of conversions to demos
💠 Number of conversions to trial
💠 Conversion Rate to Demo
💠 Conversion Rate to Trial
💠 Closed-Won Deals
💠 Cost per Lead
💠Demos from webinar/event/ resource to Closed-Won Conversion Rate
💠 CW Revenue
💠 ACV from camapaign
💠 ROI

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