User
Identify Uncertanties | Get Information | Generate Insight | Plan to Mitigate | |
Profile | Compliance Professional | |||
JTBD | Are they able to get their jobs done faster and easier? | |||
Job Pain | ||||
Job Progress | ||||
Job Gain |
Buyer
Identify Uncertanties | Get Information | Generate Insight | Plan to Mitigate | |
Profile | Compliance Professional | |||
Value Chain | Are they able to get their jobs done faster and easier? | |||
Burning Problem | ||||
Clear-cut Value | ||||
Meaningful Metric |