Based on your Contrarian POV https://unifiedcompliance.atlassian.net/wiki/spaces/PROD/pages/2324234474/2.+Identify+Contrarian+POV+of+Category#Summary-Prompt and Change Criteria https://unifiedcompliance.atlassian.net/wiki/spaces/PROD/pages/2330460164/3.+Identify+New+Game+in+Category choose the Early Adopter segment that is easiest to enter where you can find a cluster of Hungry Customers.
Market Segmentation
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Target Market
Target Market | |
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