How do your users define your product category?
User → User Value Framework → Category Usage | |||||
|---|---|---|---|---|---|
USER | User Type | User Framework | User’s Category Name & Description | User’s Category Choice Criteria | Common Products & Solutions |
Primary User | Select | Select | Write how the user describes the entire category of these Jobs To Be Done in their own language | What are the top criteria by which users choose in this category? | Write the most common products (not yours) that the user may consider to get these job done |
Biz User | Jobs To Be Done | Compliance Mapping in the GRC space | Excel | ||