Why onboarding?
We all know onboarding is important for a product-led company. It is after all the first impression a user has with the company. But it is likely even more important than we realize.
Profitwell’s study is indicative of the relationship of onboarding with retention/churn.
and Hubspot saw retention improve to a 50% increase in retained users after ten weeks.
Why now?
This series of screenshots shows the current new user registration flow for the new product. It is a considerable amount of steps and requires determination to get through.
The proven way with a product-led approach is to allow users to experience how we can offer value to them, and then start the monetization process.
The key here is to define what exactly ‘value experience’ means. Experimentation and a data-driven approach can unveil a path to growth.
But of course, if only few people get through the registration, there are few datapoints, and little opportunity for monetization…
Results shared by Innertrends show how fitting value into a well-crafted and meaningful onboarding process makes a world of difference.
Well-crafted + meaningful (value) onboarding => more potential users complete it.
