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https://unifiedcompliance-my.sharepoint.com/:p:/p/vmcewen/EUWT3bjEN5FKmfpKclyUYH4BOeu0aenC5IMIYYg0lU7LXQ?e=sTcxJn

Five Factors

Factor

Factor HighlightsSummary

HUNGRY CUSTOMER

Results: Problem, Value, Metric

  • Burning PROBLEM

  • Clear-cut VALUE

  • Meaningful METRIC

MAGICAL PRODUCT

Results: Promise, Insight, Offering

  • Bold PROMISE

  • Different OFFERING

  • Unique INSIGHT

NEW GAME IN CATEGORY

Results: POV, Changed Criteria, Early Adopters

  • Contrarian POV

  • Changed CRITERIA

  • Early Adopter SEGMENT

REPEATABLE GTM

  • ICP Locked

  • GTM PATH Proven

  • GTM METRIC Efficient

READY TALENT

  • KEY TALENT In Position

  • KEY HIRES In Pipeline

  • PMF TEAM In Play

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