Refer to New Game 3. Identify New Game in Category New Game in Category Results: POV, Changed Criteria, Early Adopters
Does Your GTM target focus on your New Game? | Yes | No | Maybe? |
Recognizes & executes on Your New Game - Disrupt, differentiate or dominate | |
Focuses on evangelizing Contrarian POV & Novel Insight to ICPs? | |
Segments the market based on Changed CRITERIA for Users & Buyers? | |
Targets EARLY ADOPTER ICPs who believe in the Inevitable FUTURE? |