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This is your MINIMUM PMF Cycle Time.
Testing Your Brand Story = Minimum PMF Cycle Time | |||
Time to Create + | Time to Target + | Time to Test = | Min PMF Cycle Time |
How long to convert the above Brand Value story into a market facing pitch? Slides, website, videos, demos, etc. | How long to find X number of HUNGRY CUSTOMERS in your EARLY ADOPTER segment? | How long to TEST the pitch with these prospects (design partners, prospects, etc.) | The sum of these |
Brand Story | Build | Test | Learn | ACTION PLAN Who, What & By When |
Value Story | What story assets do you need to build? By when? Pitch deck, video, demos etc. Demos or pitch deck | How do you plan to test these? In person? Website? With which customers? With others? Investors etc. ICP customers on demo calls | How would you capture your learnings? By when? | Who is responsible for this? What actions need to be taken, by when for all these |