1. Brand Story Validation Plan
- Vicki McEwen
This references Brand Value Story
Estimate the time it would take you to create and test your brand value story with HUNGRY CUSTOMERS in EARLY ADOPTER SEGMENT.
This is your MINIMUM PMF Cycle Time.
Testing Your Brand Story = Minimum PMF Cycle Time | |||
Time to Create + | Time to Target + Â | Time to Test = | Min PMF Cycle Time |
How long to convert the above Brand Value story into a market facing pitch? Slides, website, videos, demos, etc. | How long to find X number of HUNGRY CUSTOMERS in your EARLY ADOPTER segment? | How long to TEST the pitch with these prospects (design partners, prospects, etc.) | The sum of these |
Brand Story | Build | Test | Learn | ACTION PLANÂ Who, What & By When |
Value Story | What story assets do you need to build? By when? Pitch deck, video, demos etc.  Demos or pitch deck | How do you plan to test these? In person? Website? With which customers? With others? Investors etc.  ICP customers on demo calls | How would you capture your learnings? By when?  | Who is responsible for this?  What actions need to be taken, by when for all these |