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Step 1. Assess Founder Fit to Category Problem | ||||
Founder(s) Experience in Category Problem space | 20 words or less | |||
Maturity in Contrian POV & Novel Insight in Category | 20 words or less | |||
Step 2. Assess CTO/CPO Product Fit | ||||
CTO/CPO Experience in building the Product | 20 words or less | |||
How well does the CTO/CPO understand your PRODUCT MAGIC & “The Secret” to build it | 20 words or less | |||
Step 3. Assess GTM Lead Fit to Growth Pathway | ||||
GTM | GTM Lead | |||
Priority Pathway | Growth Pathway | PMF Target Metric | GTM Lead Fit | |
First | Copy from GTM Factor worksheet THIS IS YOUR FIRST PRIORITY GTM | Copy from GTM Factor worksheet THIS IS YOUR TOP TARGET METRIC FOR PMF | Do you have a GTM Lead? | Describe |
Do they have experience in achieving the PMF Target Metric? | Describe | |||
Do they have a GTM Playbook to do so? | Describe | |||
Step 4. Assess Customer Relationship Fit & Needs | ||||
User | Type | Job Change Triggered by Product | ||
Select | Select | Describe what is the short & long term job impact that User needs to manage This can be positive or negative | ||
Select | Select | Describe what is the short & long term job impact that User needs to manage This can be positive or negative | ||
Buyer | Type | Org. Change Triggered by Product | ||
Select | Select | Describe what is the short & long term org impact that Buyer needs to manage This can be positive or negative | ||
Select | Select | Describe what is the short & long term org impact that Buyer needs to manage This can be positive or negative | ||
Map missing GTM Roles/Talent | ||||
Customer type | Role/Talent Gap | Time to Rent/Hire | Why | Change to Manage |
Growth Pathway GTM Priority Profile / Type | Select | Select | Select | Besides their role, What CHANGE do they need to manage? |
Growth Pathway GTM Priority Profile / Type | Select | Select | Select | Besides their role, What CHANGE do they need to manage? |