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Based Choose the easiest Early Adopter segment to enter, where you can find a cluster of Hungry Customers based on your Contrarian POV https://unifiedcompliance.atlassian.net/wiki/spaces/PROD/pages/2324234474/2.+Identify+Contrarian+POV+of+Category#Summary-Prompt and Change Criteria https://unifiedcompliance.atlassian.net/wiki/spaces/PROD/pages/2330460164/3. + Identify + New + Game + in + Category choose the Early Adopter segment that is easiest to enter where you can find a cluster of Hungry Customers.

Market Segmentation

Market Segmentation

  1. What is the market size for your product category? TAM

  1. How is the market segmented today? By Size, Domain, Geo, Vertical or other segmentation criteria?  

Target Market

Target Market

  1. Can you segment the market based on your Contrarian POV, and the Changed Criteria for buyers & users?

  1. What is your early adopter segment of Hungry Customers? Based on your Contrarian POV & Changed Criteria

  1. What is the inevitable future you shall need to paint for them?