Users
How do your users define your product category?
User → User Value Framework → Category Usage | |||||
|---|---|---|---|---|---|
USER | User Type | User Framework | User’s Category Name & Description | User’s Category Choice Criteria | Common Products & Solutions |
Primary User | Select | Select | Write how the user describes the entire category of these Jobs To Be Done in their own language | What are the top criteria by which users choose in this category? | Write the most common products (not yours) that the user may consider to get these job done |
Biz User
Jobs To Be Done
Compliance Mapping in the GRC space
Buyers
What is the product category according to customers, industry analysts, or investors?
Tip: If your product didn’t exist, what other products or solutions would the buyer purchase for this job?
EXAMPLES: Payroll software, Data analytics for finance, etc.
Buyer → Buyer Value Framework → Category Purchase & Criteria | |||||
BUYER | Buyer Type | Buyer Framework | Buyers Category Name & Description | Buyers Category Purchase Criteria | Top Competitors |
Primary Buyer | Select | Select | Write how the Buyer describes the product category to which your product may belong [This could be described by analysts and other experts] | What are the top criteria by which buyers purchase in this category? | Write top competitors perceived by Buyers in this category This could be described by analysts and other experts |