Category is the problem space the product applies to.
This factor is all about identifying what new game your product is playing in the category or problem space by understanding your novel insight about the problem space, how your product is changing the criteria to purchase and use products in the category, and who your early adopters are.
This page contains a summary of each of the calibration steps.
Details on each of the steps to calibrate this factor are contained in subpages.
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See the contrarian POV, changed criteria, and early adopter segment here Results: POV, Changed Criteria, Early Adopters |
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New Game in Category Calibration Steps Summary Table
Step 1: Identify Current Category | |||||
User | Type | Framework | Category Name & Description | Category Choice Criteria | Common Products & Solutions |
Compliance Professional | Biz User | Jobs To be Done | Compliance Mapping in the GRC space | Excel | |
Buyer | Type | Framework | Category Name & Description | Category Purchase Criteria | Top Competitors |
Additional Resources
https://anuragwadehra.substack.com/p/key-customer-relationships-for-tech
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