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Use the story blocks to summarize these prompts. Be specific.
Sentence Stems/ Suggestions | Your Brand Story (Value Hypothesis) | Your Brand Story (Value Hypothesis) |
To our [Customers]: | the HUNGRY CUSTOMER profile in our Early Adopter SEGMENT | To our Compliance professionals in large enterprises in the IT, Fin Tech, and Health tech vertical |
Who need | this Burning PROBLEM to be solved | Who need to identify and understand external compliance requirements to achieve and maintain compliance |
We have a new way to address such problems | Based on our Contrarian POV [from Novel Insight] | We have a new way to address compliance initiatives relaying on human-only or manual compliance requirement mapping. |
However, this will require you to | Change CRITERIA of how you use/buy the solutions for this problem | |
We help you achieve | A Bold PROMISE that delivers Clear-cut VALUE | |
We do this through our solution [Name solution] | Is a Different OFFERING in the category because of …. | |
Unlike | competitors who solve the problem using Consensus POV + Current CRITERIA [CURRENT WORLD] | |
Our tech solution is based on | our Unique Brand INSIGHT [and Product Magic, Phenomenon, etc.] to solve such [CANONICAL] use cases | |
We believe our new way will | Create an Inevitable FUTURE with major improvement in Meaningful METRIC over time [NEW WORLD] |
Map your Story to your customer Tech Journey
Awareness | Evaluation | Usage | Loyalty |
Customer aware of tech promise | Customer evaluates product in order to achieve goal | Customer uses product & achieves goal | Customer is changed by achieving the goal |
<100 words; 3-7 sentences | <100 words; 3-7 sentences | <100 words; 3-7 sentences | <100 words; 3-7 sentences |
Position your brand value
Position your Brand Story, in plain language, for Hungry Customers in Early Adopter segment, using the Stripe EXAMPLE above as a reference [<200 words; 5-7 sentences] |
TBD |