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https://unifiedcompliance-my.sharepoint.com/:p:/p/vmcewen/EUWT3bjEN5FKmfpKclyUYH4BOeu0aenC5IMIYYg0lU7LXQ?e=sTcxJn

Five Factors

Factor

Summary

Factor Highlights

HUNGRY CUSTOMER

  • Burning PROBLEM

  • Clear-cut VALUE

  • Meaningful METRIC

MAGICAL PRODUCT

  • Bold PROMISE

  • Different OFFERING

  • Unique INSIGHT

NEW GAME IN CATEGORY

  • Contrarian POV

  • Changed CRITERIA

  • Early Adopter SEGMENT

REPEATABLE GTM

  • ICP Locked

  • GTM PATH Proven

  • GTM METRIC Efficient

READY TALENT

  • KEY TALENT In Position

  • KEY HIRES In Pipeline

  • PMF TEAM In Play

PDFs

View file
nameRepeatable GTM .pdf
View file
nameCustomer relationship intensity.pdf
View file
nameThe PMF Five Factors Framework.pdf
View file
nameFour Customer Archetypes in B2B.pdf
View file
nameHungry Customers.pdf
View file
nameMagical Product.pdf
View file
nameCategory Games.pdf
View file
nameDoes your brand story have a spine.pdf

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