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https://unifiedcompliance-my.sharepoint.com/:p:/p/vmcewen/EUWT3bjEN5FKmfpKclyUYH4BOeu0aenC5IMIYYg0lU7LXQ?e=sTcxJn
Five Factors
Factor | Summary |
HUNGRY CUSTOMER | Burning PROBLEM Clear-cut VALUE Meaningful METRIC
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MAGICAL PRODUCT | Bold PROMISE Different OFFERING Unique INSIGHT
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NEW GAME IN CATEGORY | Contrarian POV Changed CRITERIA Early Adopter SEGMENT
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REPEATABLE GTM | ICP Locked GTM PATH Proven GTM METRIC Efficient
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READY TALENT | KEY TALENT In Position KEY HIRES In Pipeline PMF TEAM In Play
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PDFs
| View file |
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| name | Customer relationship intensity.pdf |
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| View file |
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| name | The PMF Five Factors Framework.pdf |
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| View file |
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| name | Four Customer Archetypes in B2B.pdf |
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| View file |
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| name | Does your brand story have a spine.pdf |
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