Personas are essential help create differentiable software that will beat the competition. Personas allow us to design software with specific target users in mind taking into consideration their motivations, pains, and career goals. The personas in combination with jobs-to-be-done (JTBD) will help Unified Compliance focus in on what matters most to our target customers.
Defining personas will help:
Streamline the brainstorming process when development new products and features
Identify who we are building software for
Gain perspective that is similar to end-users
Constrain feature creep to what matters most
Persona Template and Examples
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