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But, for registration it makes not much sense. By far and large, these are new users and first thing we ask them is to manually update …
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The fields and the # of fields
A lot of research has been done on this aspect re conversion rates, and the research can be confusing/contradictory. Bottom line is that we should run our own experiments later on when we have bandwidth. There is the eternal trade-off between lead quality and quantity.
“The takeaway here is you should use as few form fields as you can on your landing pages and be especially cautious with more sophisticated text areas and select boxes.”
“for each additional field you add, your conversion rate may drop anywhere from eight to 50 percent.”
Proposal:
Keep the amount of fields as-is but build up the form. It is a common and somewhat modern approach.
Test later more with other scenarios eg where we start with the full form.
The full form:
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Building it up (mentally splitting it):
The form expands after information has been entered.
The benefit of this approach is a step-by-step validation of the entered information.
Eg valid email address:
domain validity
work-related email
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