...
At this registration stage, it is not the time to send users of off to look at e.g. documentation. They have clicked on a ‘register’ button, let’s keep them in that state of mind.
...
But, for registration it makes not much sense. By far and large, these are new users and first thing we ask them is to manually update …
...
“Social” login
Well-researched. A summary maybe from the CXL, a leading CRO agency:
86% of users report being bothered by having to create new accounts on websites
77% of users believe social login is a good registration solution
92% of users will leave a site instead of resetting or recovering login info
88% of users admit to entering incomplete or incorrect data on registration forms
...
Data from Okta highlights the two that matter for us: Google and Microsoft.
...
Email sign-up: The fields and the # of fields
A lot of research has been done on this aspect re conversion rates, and the research can be confusing/contradictory. Bottom line is that we should run our own experiments later on when we have bandwidth. There is the eternal trade-off between lead quality and quantity.
...