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Well-crafted + meaningful (value) onboarding => more potential users complete it.
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Who will register?
a) improper & fraudulent
There is unfortunately a category of users who come to the registration process with an intention to not use the platform in a way that we intend it to be used.
We can use techniques to block bots etc in the registration process. The most effective way to block abuse is no doubt to carefully monitor what value we are giving away ‘free’ when the user is trying out the platform rather than making the registration process cumbersome. The latter will turn away ‘good’ prospects too. The platform should be cumbersome (or impossible) to abuse, not to sign up for.
As a side-note I did complete the current registration process with a completely fake identity and data. So if one wants, they usually will find a way to get through registration.
b) proper | intended use
People who come to registration with a genuine intent to discover if we can help solve their problem. We should make this path as smooth as possible.
That being said - the numbers every SaaS is looking at is that 40-60% of users will sign up and never come back…