This factor is all about identifying your ideal hungry customer, their burning problem, what clear-cut value is provided to them, and what meaningful metric they will use to measure the value our product provides them.
This page contains a summary of each of the calibration steps.
Details on each of the steps to calibrate this factor are contained in subpages.
See the burning problem, clear-cut value, and meaningful metric here Results: Problem, Value, Metric
Hungry Customer Calibration Steps Summary Table
Step 1: Establish your customer software stack | |||||
Software Stack Type | Reasoning | ||||
Business Apps and service | Saas portal that hosts customizable Compliance Portfolios that linguistically analyze and compare compliance requirements across different compliance documents aka standards, regulations, best practices, etc in order to simplify compliance initiatives | ||||
Tech infrastructure and tools | |||||
Step 2: Identify Your Customer Subtypes | |||||
User | Type | Reason & Example (linked in profile, etc.) | |||
Compliance Professional | Biz User | ||||
Policy Manager | Biz User | ||||
Buyer | Type | Reason & Example (linked in profile, etc.) | |||
Chief Compliance Officer | Biz Buyer | ||||
Chief Risk Officer | Biz Buyer | ||||
Step 3: Map Relevant Value Frameworks | |||||
User | Type | Framework | Reasoning | ||
Compliance Professional | Biz User | Jobs To Be Done | Identify and analyze external compliance requirements to include in their compliance framework | ||
Policy Manager | Biz User | Jobs To Be Done | Analyze gaps and coverage of their internal policies and external compliance requirements | ||
Buyer | Type | Framework | Reasoning | ||
Chief Compliance Officer | Biz Buyer | Biz Value Chain | Decrease human resources cost, increase compliance initiative implementation/maintenance speed and reliability | ||
Chief Risk Officer | Biz Buyer | Biz Value Chain | Decrease human resources cost, increase gap analysis speed and reliability | ||
Step 4: Anchor Value Drivers for Each Customer Subtype | |||||
Ideal Customer | Type | Value Framework | Burning Problem | Clear-cut Value | Meaningful Metric |
Compliance Professional | Biz User | Jobs To Be Done | Achieve and maintain compliance | Decrease human resources cost, increase compliance initiative implementation/maintenance speed and reliability | Human resources cost, Regulatory compliance expense, mean time to issue discovery |
Policy Manager | Biz User | Jobs To Be Done | Identify, understand, and mitigate compliance risks | Decrease human resources cost, increase gap analysis speed and reliability | Human resources cost, risk severity gap, risk mitigation timeframe |
Chief Compliance Officer | Biz Buyer | Biz Value Chain | Identify and understand necessary external compliance requirements | Reduce time required to identify and analyze compliance requirements | Compliance requirements identification and analysis efficiency, speed, and reliability |
Chief Risk Officer | Biz Buyer | Biz Value Chain | Identify and understand gaps and coverage of between internal policies and external compliance requirements | Reduce time required to identify and analyze gaps and coverage between internal policies and external compliance requirements | Gap and coverage identification and analysis efficiency, speed, and reliability. |
Resources
https://anuragwadehra.substack.com/p/who-is-the-customer-in-business-marketing
https://www.anuragwadehra.com/p/who-are-your-champions
https://www.anuragwadehra.com/p/creating-champion-developers