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For the sharp questions below, EXPLAIN your answers and the logic behind it.

1.

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Hungry Customer Questions

CUSTOMER Questions

Response

  1. Who are your early adopter accounts?

Larger established organizations with compliance-related risks they need to resolve quickly, i.e., risk of failing an audit or not reaching an implementation deadline, etc.

  1. Who’s your ideal buyer champion in an account?

Department head or executives whose compliance initiatives will be simplified, both in time and budget, by leveraging our product.

  1. Who’s your ideal user champion in an account?

Mid to high-level project managers whose jobs will be made simpler and more integral to the compliance process by leveraging our product.

  1. What's the burning business problem you solve for your buyer? 

Lowering compliance-related risks by simplifying compliance initiatives

  1. What's the critical job you help the user get done?

Simplifying risk and gap analysis of compliance initiatives.

How HUNGRY is your customer to solve the problem?

  • Burning PROBLEM:

  • Clear-cut VALUE:

  • Meaningful METRIC:

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