Introduction
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| title | Section Explanation. Click to expand.readme |
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The product requirements document (PRD) is a central document used to align all stakeholders (product management, engineering, QA, designers, and leadership) on the overall objective and vision of the proposed product and is used as a decision-making toolhow we will solve a specific problem with the proposed solution. When creating the PRD, provide just as much information as needed and nothing more. If the document is too long and complex, it will quickly become outdated, and readers will lose interest. PRD content and structure vary by organization. Depending upon the product line, company culture, and processes, PRDs could have quite a different look and feel. In this latest iteration of the Unified Compliance PRD template, we changed the template to help raise visibility of how the proposed product (or feature set) adheres to Unified Compliance’s strategic plan including details on why this product proposal is important to Unified Compliance. |
Strategic Planning and Decision Making
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| title | Vision and Initiative Alignment |
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How does this proposal fit into our overall vision and which specific initiative does this proposal align with and how?| title | Section Explanation. Click to expand. |
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Vision and Goal Setting: articulates the vision alignment, problem being addressed, and goals of the product proposal describing what the product is, who it is for, and how it will benefit the users and the organization. Decision-Making Framework: helps in making informed decisions throughout the product development process acting as a reference point for evaluating progress and making changes. Performance Measurement: sets the criteria for measuring the success of the product through specified metrics and key performance indicators (KPIs) including potential financial impact. Basis for Prioritization: helps in prioritizing features based on the product strategy, market needs, and resource constraints.
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Describe the problem we are solving, the high-level approach, and goals so that before we get too far into the details, readers will have a good understand of where we are headed. |
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What problem are we trying to solve? and why it important to our customers and/or to Unified Compliance?
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Briefly describe the approach you’re taking to solve this problem. Provide enough information for the reader to imagine possible solution directions and get a rough sense of the scope of this proposal.
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What does success look like? What metrics do we measure today that we can we effect and why affect? What metrics should we absolutely add? Why it is important to affect those metrics? |
Scope and Features
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| title | Section Explanation. Click to expand.readme |
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The intent of this section is for the following: Scope Definition: defines the scope of the proposed product (or features), including what will and will not be included helping manage expectations and focus development efforts. Guideline for Development: provides detailed information on the product’s features, functionalities, user flow, and interface to guide the development team in building the productsection focusses on the details of the solution including what is in scope, what is out of scope and additional information to help in the product and engineering collaboration process. |
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Describe the product features that will bring value to customers and fulfill underserved need(s). Feature | Use Case / Problem Solved |
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| title | Out of Scope / Future Functionality |
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List the known features that are out of scope for this project or might be revisited at a later time. As is case with the assumptions, it is important to list these out so that architects and engineers can plan accordingly for these later updates. RequirementFeature | Comments |
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| title | Process flows and UX |
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If we have them, link to:
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| title | Impacted Product Components |
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If this project is a component to other areas or an update to an existing product, specifically call out where this product will interact with other areas.
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List any open questions that come to mind throughout the lifecycle of this initiative. Question | Answer | Date Answered |
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| title | Alternative Solutions |
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Provide a high-level evaluation criterion why we would not build in-house but outsource. for alternative solutions (build, buy, partner) to evaluate different routes to success. |
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Milestones and Launch Checklist
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| title | Section Explanation. Click to expand.readme |
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The intent of this section is for the following: Monetization: Financial impact this product will introduce (if any) Risk Mitigation: Identifies potential technical risks and propose mitigation strategies. Launch Readiness: launch checklist including high-level go-to-market plan to ensure cross-departmental alignment. High-level Messaging: Includes Unique Selling Proposition (USP) raising visibility of the proposed solution’s value proposition. |
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| title | High-level Messaging |
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What is the Unique Selling Proposition (USP)? Relay the key factors that separate our product from the competition and why we are the best possible solution for our prospects based on their unique needs.
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Will this product be part of an existing subscription or an add-on? Will this product be usage based or part of a subscription? |
mostly focused on getting the solution “out the door” and who else is affected outside the product and engineering teams. |
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| title | Technical Risk Mitigation |
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If applicable, identifies potential technical risks and propose mitigation strategies. |
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Identify any relevant milestones that people should now know about. Will we “eat it” ourselves first? Will this require a beta? and what is the target launch date? Date | Milestone | Audience | Description |
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TBD | Dogfood 🐶 | Internal employees only. | Testing internally | TBD | Beta 🎈 | Early cohort of X customers. | Getting user feedback | TBD | Public Launch 🚀 | Roll-out to all users. | Let’s do it! |
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This section is a reminder to the product team to make sure all relevant stakeholders are involved as necessary. Area | Question | Answer (yes/no) | Instructions if "Yes” (or unsure) | Product | Are we introducing new functionality that requires changes to the pricing implementation. | | The expectation is that these changes are part of the features in the PRD. | Customer Success | Will new training material be needed (or updates to existing classes)? | | Talk to the Customer Success team. | Customer Success | Do we need a new or updated onboarding experience? | | Talk to the Customer Success team. | Support | Will new FAQs be required (or updates to existing ones)? API documentation? | | Talk to the Customer Support team. | Support | Will this functionality require new support processes like new HubSpot workflows or saved replies? Or training the support team on the product? | | Talk to the Support team. | Growth & Data | Do we need additional tracking in order to measure success and impact on user behavior for the new feature? Will UserFlow be used? Do we need a new Power BI report? | | Review within our Product Team | Growth & Data | Could this impact CTAs? Or new-user-experience (NUX)? | | Review within our Product Team | Growth & Data | Are we turning this product or feature on for everyone immediately or are we going to use feature flags for a slow roll-out? | | Not applicable yet until feature flags are ready to go | Product | Are we running a Beta for this? | | Review within our Product Team | Marketing | Are we introducing functionality where we will want to update or create new web pages? New/updated CTAs? | | Talk with Marketing |
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Additional References
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| title | Section Explanation. Click to expand.additional references |
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List and link to any other reference sites, documents … that might be important to the reader including the business model canvas (BMC).
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