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titleLaunch Readiness

Identify any relevant milestones that people should now about. Will we “eat our own” first? Will this require a beta? and what is the target launch date?

Date

Milestone

Audience

Description

TBD

Dogfood 🐶

Internal employees only.

Testing internally

TBD

Beta 🎈

Early cohort of X customers.

Getting user feedback

TBD

Public Launch 🚀

Roll-out to all users.

Let’s do it!

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titleLaunch Checklist

This section is a reminder to the product team to make sure all relevant stakeholders are involved as necessary.

Area

Question

Answer (yes/no)

Instructions if "Yes” (or unsure)

Customer Success

Will new training material be needed (or updates to existing classes)? 

 

Talk to the Customer Success team.

Customer Success

Do we need a new or updated onboarding experience?

 

Talk to the Customer Success team.

Support

Will new FAQs be required (or updates to existing ones)? API documentation?

 

Talk to the Customer Support team.

Support

Will this functionality require new support processes like new HubSpot workflows or saved replies? Or training the support team on the product?

 

Talk to the Support team.

Growth & Data

Have we implemented sufficient tracking in order to measure success and impact on user behavior for the new feature? Will UserFlow be used? Do we need a new Power BI report?

 

Review within our Product Team

Growth & Data

Could this impact CTAs? Or new-user-experience (NUX)?

 

Review within our Product Team

Growth & Data

Are we turning this product or feature on for everyone immediately or are  we going to use feature flags for a slow roll-out?

 

Not applicable yet until feature flags are ready to go

Product

Are we running a Beta for this?

 

Review within our Product Team

Marketing

Are we introducing functionality where we will want to update or create new web pages? New/updated CTAs?

 

Talk with Marketing

Additional References

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titleSection Explanation. Click to expand.

List and link to any other reference sites, documents … that might be important to the reader including the business model canvas (BMC).